Citadel Architectural Products Hires Kelley O’Brien

Greenfield, IN.— Citadel Architectural Products has hired Kelley O’Brien as the Director of Business Development. In this role, O’Brien will lead Citadel in the development of business strategies and envelope solutions designed around the growth of the business, as well as direct the internal Sales and Customer Service team and manage the Citadel independent rep network.  

O’Brien has over 25 years of experience in sales, sales management, leadership, and coaching, with most of those years spent delivering commercial roofing, waterproofing, and wall cladding solutions to the design, distribution, and installer communities.

“I’m thrilled to be joining the Citadel team as Director of Business Development. I look forward to integrating the respected legacy of the Citadel brand with an the innovative, customer-centric approach to deliver solutions for the building owner, designer, and installer network,” says O’Brien.  

“Kelley’s tenure and reputation in the business speaks for itself. She is well respected and brings a wealth of knowledge to the team,” says Josh Jacobi, VP of Wall Division for MTL Holdings and GM of Citadel Architectural Products, “With Kelley at the helm of the Sales and Customer Service team, Citadel will continue to drive best-in-industry service and solutions to our customers and through our in-house teams and network of independent sales reps.”


MTL Holdings ( is the parent company of Metal-Era, LLC, Hickman Edge Systems, and Citadel Architectural Products. Together, Metal-Era, Hickman Edge Systems, and Citadel Architectural Products hold the broadest portfolio of tested roofing and building envelope securement solutions on the market. The teams are driven by their shared purpose to protect the community at the places they go most, working with architects, consultants, contractors, and distributors to ensure securement of the building envelope, protecting the most valued asset, its occupants. Learn more by visiting the brand websites at,, and

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